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7 Love Letters, 7 Days of Beauty: Colorbar’s Celebrated Valentine’s by being #MagicallyYours
New Delhi, February 17, 2025: This Valentine’s Day, Colorbar Cosmetics redefined beauty and romance with its #MagicallyYours campaign. Inspired by the enduring charm of love letters, the initiative paid homage to beauty, self-expression, and the magic woven into meaningful moments. With #MagicallyYours, Colorbar invited beauty enthusiasts to embrace the nostalgia of handwritten letters - intimate, personal, and everlasting, much like the essence of beauty itself.
Leading up to Valentine’s Day, Colorbar unveiled seven heartfelt love letters, each celebrating the beauty of love in its many forms. From declarations of self-love to messages of admiration, each letter encapsulated the magic of love and the promise of something truly special. The campaign aligned with seven iconic Colorbar products, each representing a day of Valentine’s week. From Sinful Blush for Rose Day to The Love Letter from Colorbar on Valentine’s Day, each product told a unique story, encouraging individuals to embrace their inner magic and make the week #MagicallyYours.
Speaking about the campaign, Mr. Samir K. Modi, Founder and Managing Director of Colorbar Cosmetics, shared, “At Colorbar, we believe beauty is a language of love, a way to express oneself beyond boundaries. With #MagicallyYours, we brought back the magic of love letters with timeless reflections of human emotion. We wanted consumers to feel celebrated, whether embracing self-love or expressing their feelings to a loved one. This Valentine’s, we ensured that every moment with Colorbar helped individuals own the magic within them.”
Colorbar brought the campaign to life through immersive experiences and exclusive Valentine’s offerings. Engaging social media content and a specially curated microsite allowed users to receive a personalised love letter from Colorbar, revealed through an interactive video. The microsite also showcased the campaign’s product range, along with exclusive offers that made the celebration even more magical.
[Colorbar’s Instagram Posts: Link 1 ; Link 2]
As Colorbar wrapped up the season of love, #MagicallyYours remained an invitation to celebrate love in all its forms—self-love, romantic love, and a love for beauty that lasts forever.
About Colorbar
The unswerving idea behind ‘You and Colorbar are Made for Magic’ is for one to build limitless possibilities and extravagantly evolve with flair, drama and irresistible charm. While the brand’s philosophy gravitates towards the purpose of empowering every soul, every gender and celebrating all in their own eccentric elements, the 8-pointed Colorbar star, the mnemonic, points towards the direction that represents absolute freedom, resonating with the symbol of the formidable power of magic.
Born and raised in India, Colorbar forayed into the beauty industry looking for creative formulas to bring an unparalleled experience to its consumers. The brand follows the belief of - change being the only constant, and ensures that it leads with quality in every step of the way. The brand also signifies the promise of being your truest self, unapologetically. With the essence of gender-neutrality and inclusivity being at its heart, Colorbar envisions a world full of beauty and originality.
Colorbar has a comprehensive range of innovative products to address to each one’s unique needs. These products are curated and packaged in France, Germany, Italy, Korea & the United States of America, to deliver brilliant colors, luxurious textures and effective results. All products are ISO certified, 100% cruelty-free and conform to US, EU, UK & Japan FDA standards.
The brand holds a strong geographical footprint in the country - 115+ exclusive stores, 8000+ multi brand outlets and partner chains like Shoppers Stop, Lifestyle, New U, Pantaloons. To cater to one’s needs more conveniently, Colorbar’s products are available on the website – www.colorbarcosmetics.com and partner websites that include Myntra, Flipkart and many more.
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