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Mia by Tanishq Partners with Swiggy Instamart to deliver stunning silver jewellery in 10 Minutes
11th February 2025: Mia by Tanishq, one of India’s trendiest precious fine jewellery brands, announces its collaboration with Swiggy Instamart, marking its entry into the burgeoning quick commerce space. Starting this week, Mia’s exquisite silver jewellery collection will be available on Swiggy Instamart in more than 35 cities, including Gurgaon, Delhi, Kolkata, Pune, Bengaluru, Chennai, Mumbai, and Hyderabad. The operations will be offering customers the convenience of doorstep delivery of silver jewellery in under 10 minutes.
This partnership leverages Swiggy Instamart’s position as a market leader in quick commerce, known for its exceptional communication and operational excellence, to enhance the e-commerce experience for consumers. The collaboration aligns with Mia by Tanishq’s strategy to expand its omni-channel presence, reaching new customers through diverse sales channels. As part of this partnership, Mia will introduce a range of stunning silver jewellery catering to the growing demand for precious jewellery in the quick commerce market. Whether it’s a special occasion or a thoughtful gift, Mia's silver jewellery promises to bring a touch of elegance and good fortune, delivered swiftly and seamlessly.
Sampurna Rakshit, Marketing & E-commerce Head - Mia by Tanishq, shared her thought on the collaboration: “This is an effort at our end to prioritise our consumers convenience and be present wherever the users are. Owing to Mia’s exquisite design language coupled with our affordable pricing, we have always been India’s favourite gift of choice. As quick commerce transforms the way India shops, consumers are also looking for stylish jewellery gifting options from trusted brands. So we are thrilled to partner with Swiggy Instamart, who can get many more consumers to access and experience our brand at their fingertips.”
This strategic collaboration highlights the growing trend in the Indian retail landscape, where quick commerce platforms are emerging as key touchpoints for consumers prioritizing convenience. It ensures that customers are well-informed about Mia’s beautiful collections and the ease with which they can access these offerings through Swiggy Instamart.
About Mia by Tanishq
Born with the heritage and the legacy of Tanishq, Mia is a brand of bold, modern, and chic jewellery. For the young, the young at heart and the stylish, Mia crafts gold jewellery in designs that are unique, minimal and extremely versatile. Featuring a wide range, the collections from Mia are designed to style one for every moment and every occasion effortlessly. Crafted in 18kt & 14kt gold the Mia has over 2500 designs of stunning diamond jewellery starting at Rs.4999/-*. Mia is a network of 215+ exclusive stores and present in leading Tanishq stores across 75 cities within India. Their store at the Burj Uman Centre in Dubai marks the launch of Mia’s international presence, which is now 3 stores strong.
Delightful designs from Mia are also available through their home page https://www.miabytanishq.com/ and across other online platforms https://www.amazon.com/ https://www.tatacliq.com/ and https://www.flipkart.com/.
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