WinZO launches ‘Jaha Jeetega India’ Campaign with MS Dhoni, celebrating India’s Winning Spirit
● The campaign featuring MS Dhoni debuted during IPL 2025 brings the powerful theme of “Jaha Jeetega India” - reminding us that while life may be tough to win, with WinZO, winning is always within reach.
● In a playful twist, the WinZO Team also joins MS Dhoni in the campaign and Launched by Ex-Indian Cricketer Suresh Raina, the campaign amassed 2 million views within 24 hours of release
Mumbai, 1st April 2025: WinZO, India’s largest social gaming and interactive entertainment platform has unveiled its latest ad campaign, “Jaha Jeetega India,” starring MS Dhoni for the IPL season. The campaign made in 7 vernacular languages comprises four entertaining and relatable films capturing how WinZO brings winning moments to the lives of its users across India. In a clutter breaking move, the WinZO team also joins MS Dhoni in an ad to emphasize on the campaign’s idea on amplifying the spirit of Winning.
The "Jaha Jeetega India" campaign underscores the idea that while challenges are an inherent part of life, winning moments are always within reach with WinZO, making the joy of winning accessible to users across Bharat. WinZO joined forces with Lowe Lintas to bring this campaign to life. The high-impact 360 degree campaign has been launched across JioHotstar, Star Sports, digital platforms, print, and social media. The campaign's first ad film launched by ex-Indian cricketer Suresh Raina, received wide appreciation and garnered an impressive 2 million views within just 24 hours of its release.
With its micro-transaction-driven business model and a thriving community of 200 million users, WinZO is aiming to strengthen its reach in India, bringing its immersive gaming experience to an even wider audience.
Paavan Nanda, co-founder of WinZO, commented, “At WinZO, we are deeply connected to the spirit of Bharat, and our "Jaha Jeetega India" campaign celebrates the unstoppable winning spirit of our nation. WinZO isn’t just about big wins—it’s about the joy of small winnings that make everyday life more exciting. In a world where challenges can make winning feel distant, we bring the thrill of achievement closer to everyone. By launching this campaign during the IPL, we are engaging with 650 million viewers, reinforcing our commitment to delivering competitive, vernacular, and interactive entertainment that resonates with every Indian.”
“Being part of WinZO's 'Jaha Jeetega India' campaign was a wonderful opportunity to celebrate the unstoppable spirit of winning. The campaign beautifully captures that life comes with its own challenges
and highlights how WinZO brings those small but meaningful wins. By redefining the gaming experience with immersive and interactive gameplay, WinZO ensures that everyone, no matter where they are, gets to experience the thrill of winning."said Dhoni.
WinZO recently collaborated with CarryMinati as well for India’s biggest YouTube video, featuring the world’s most popular YouTuber, MrBeast, who boasts a massive 455 million+ subscriber base across his channels. The video, which brought together 14 of India’s top YouTubers, skyrocketed to the #1 trending spot and amassed an astonishing 4.7 million likes within just 24 hours of its release. Active collaborations like this and "Jaha Jeetega India," campaign WinZO continues to reinforce its dominance as India’s leading gaming platform.
Link to Video ads - https://youtu.be/iZGbAlChMQw
About WinZO
WinZO is India’s first and largest interactive entertainment platform, with over 200 million registered users in India and Brazil. They host 100+ third-party casual games in 15 languages and have built a thriving community of 75,000+ micro-influencers, game streamers, and freelancers, primarily from India’s Tier II–V cities. WinZO is a pioneer in gaming-for-good initiatives, such as Play to Prevent Cancer, through which it raised funds and partnered with the Tata Memorial Hospital to establish the Gene Counseling Center and train its team in early cancer detection and increase awareness among its 200 million users. WinZO facilitates over 5 billion game plays every month and 1 in every 200 United Payment Interface (digital payment) transactions that happen in India. In partnership with game developers across India, WinZO delivers culturally relevant and enjoyable experiences within the Indian gaming ecosystem, monetized through its innovative micro-transaction model. WinZO, a series-C funded venture, has raised USD 100 million from leading gaming and entertainment investors, including Griffin Gaming Partners, Courtside Ventures, and Makers Fund, who first invested in the Indian start-up ecosystem through WinZO.
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