Bright Outdoor Media set to illuminate Diwali with innovative 360° brand marketing
Mumbai, September 24, 2025: This Diwali, Bright Outdoor Media Limited—a leading name in India’s Out-Of-Home (OOH) advertising industry—is all set to illuminate the Country’s skyline with innovative and high-impact storytelling campaigns that help brands connect with consumers as they celebrate the festive season with family and friends.
Bright's 360° Marketing Division will capitalise on nearly five decades of advertising expertise to create memorable campaigns, bringing together a finely crafted blend of traditional and modern platforms—designed to help brands amplify their presence, boost engagement, and drive growth during one of India's most vibrant and colourful festivals.
This festive season, the company will bring stories to life through its state-of-the-art network of over 50 large-format digital LED screens in Mumbai, helping brands stand out with striking visuals and motion-led campaigns. Special Diwali pricing models allow brands to maximise impact, ensuring their message reaches audiences in the right place and at the right time.
From bustling city intersections to high-traffic areas, Bright's strategically placed static billboards offer unparalleled reach and visibility. These premium locations are ideal for brands looking to capture consumer attention during the peak festive rush.
Bright will focus on entertainment-driven engagement, leveraging cinema advertising during Diwali, when blockbuster films and family outings draw large audiences. This strategy allows advertisers to reach out to viewers across single screens and multiplexes, ensuring their campaigns resonate with consumers effectively.
In its unique on-the-move messaging offering—where festive shopping and travel often go hand-in-hand—Bright's transit media solutions will make brands visible wherever consumers are headed. Bus wraps, local trains, metro services and cab advertising options, all at competitive festive rates, ensure brand messaging remains top-of-mind.
With digital content consumption soaring during Diwali, Bright’s targeted OTT advertising campaigns will allow brands to reach audiences with personalised messaging. These tailored campaigns help brands stay connected with viewers enjoying festive entertainment at home.
Consumers often find brand messaging overwhelming during festivals. Bright helps clients overcome this challenge with its industry-specific print advertising solutions designed to cut through the noise, delivering clarity and impact across leading publications.
Beyond conventional advertising, Bright has extensive experience in curating events and expos that boost direct engagement with consumers. This Diwali, the company will have a strong presence at a real estate expo in Borivali and a prestigious awards ceremony for the Gujarati and Marwari business communities, offering brands exclusive access to key decision-makers and audiences. Alongside this, Bright will continue its long-standing association with marquee events, serving as the official outdoor media partner for festivals such as Navratri and other cultural programmes. The company will facilitate partnerships that help brands expand their reach and engage target audiences at scale.
In addition, from store launches and product unveilings to film promotions, Bright’s network of media professionals will ensure brand stories receive extensive coverage across both traditional and digital platforms, creating awareness and a festive buzz. The company will also leverage its strong celebrity and influencer network to help brands craft relatable campaigns that leave a lasting impression on audiences.
Dr Yogesh Lakhani, Chairman and Managing Director, Bright Outdoor Media Limited, said: “Diwali is more than a festival—it's a time for connection, celebration and joy. At Bright, we believe that this festive season offers brands an unparalleled opportunity to engage with consumers in meaningful ways. Our 360° marketing framework combines traditional and digital platforms, backed by creativity and precision, to ensure campaigns not only reach but resonate with consumers wherever they may be. We are excited to partner with a wide spectrum of brands and light up their festive journeys with impactful, memorable campaigns.”
About Bright Outdoor Media Limited:
Founded in 1980 and headquartered in Andheri, Mumbai, Bright Outdoor Media Limited is a leading name in India’s Out-Of-Home (OOH) advertising industry, with 45 years of expertise.
The company operates an extensive network of more than 400 hoardings nationwide, including ownership of 42 of Mumbai’s 90 plus digital LED billboards (Big Size). Bright Outdoor Media also trades hoardings acquired from government Semi Government & private entities, further strengthening its market presence.
The company offers a diverse range of advertising services, including Railway boards, Cinema slides, Full Train and Bus advertisements, Mobile sign trucks, Kiosks, Gantry, and Vinyl, catering to industries such as Entertainment, Construction, Education, and Government. Its portfolio includes unique solutions like ethnic outdoor advertising and impactful campaigns for over 2 lakh Movies, TV & OTT Serials, Events, Albums etc, over 50,000 Awards & Felicitations, and more than 5000 corporate clients.
Bright’s strategic ventures with top advertising companies and contracts across all major transit areas set it apart. It is also the first in the world to install solar panels on hoardings, supplying electricity to Indian Railways, demonstrating its commitment to sustainability. Additionally, its real estate operations contribute to diversified revenue streams.
With innovative solutions, a broad client base, and a focus on sustainability, Bright Outdoor Media continues to lead the OOH advertising space.
The company is the first ever outdoor media company in India to be listed on the stock exchange, debuting on the BSE SME platform on March 24, 2023.
In FY25 the company reported Total Revenue of ₹ 128.05 Cr, EBITDA of ₹ 27.38 Cr, and Net Profit of ₹ 19.07 Cr & EPS of ₹13.11.
Disclaimer:
Certain statements in this document that are not historical facts are forward looking statements. Such forward-looking statements are subject to certain risks and uncertainties like government actions, local, political or economic developments, technological risks, and many other factors that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The Company will not be in any way responsible for any action taken based on such statements and undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.
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