Certification in Digital Marketing through online IDMM
Digital Marketing Training includes 9 Modules
Topics included in the Certification:
Introduction to Marketing
- History of Inbound Marketing
- History of Outbound Marketing
- Marketing Channels
Introduction to Digital Marketing
- What is Digital Marketing
- Digital Marketing Eco System
- Digital Marketing Channels
- Benefits of Digital Marketing
- Difference between Online & Offline Marketing
- Informative Video on Online & Offline marketing
Module 1: Website Design(Online Business Setup) & Ecommerce
- Process of Website Design & Development
- Domain Name, Domain Hosting & Website Setup
- Building a responsive website using WordPress
- Competition Analysis & Website Management tools
- What is E-commerce & How to Setup an Online Shopping Website/Web Store
- E-commerce Verticals(Payment Gateways, Logistics, Product Procurement)
Module 2: Social Media Optimization(SMO)
- Introduction to Social Media
- What is Social Media Optimisation| Social Media Marketing | How to build a brand on Social Media
- Introduction to Facebook
- Facebook Page| Facebook Ads(Newsfeed, Right Column, Carousel, Video, Mobile)
- Facebook Groups |Building your Brand using Organic Techniques
- Introduction to Twitter | Twitter Ads
- Twitter for Business | Building Followers on twitter
- Introduction to LinkedIn | LinkedIn PPC | LinkedIn Groups
- Instagram Ads (Video, Mobile App Installs, Engagement)
- Social Media CRM Tools | Content Marketing Tools | Analytical Tools
Module 3: Email Marketing
- Best Practices in Email Marketing
- Types of Email Marketing |Database | Spamtrap | Landing Page Design
- Email Marketing Template Design & Application
- Innovation in Email Marketing
Module 4: Affiliate Marketing
- What is Affiliate Marketing
- How to Setup Affiliate Campaigns
- Benefits of Affiliate Marketing |Affiliate Marketing Tools | Networks
Module 5: Mobile Marketing
- Mobile Marketing Techniques
Module 6: Search Engine Optimization (SEO)
- What is SEO | Understanding the Search Engines and Algorithms
- Black Hat SEO | White Hat SEO | Competition Analysis
- Onpage Optimization(WordPress) | Google Webmaster Tools
- Offpage Optimization | Google Business Page
- Blog Setup
Module 7: Search Engine Marketing (SEM)
- Introduction to Google Adwords
- Account Setup | Quality Score | Bidding
- Basics of Search Marketing
- Adwords Campaign Creation | Keywords Analysis Tool |Bidding
- Creation of Text Campaign(Desktop & Mobile)
- Creation of Display Campaign( Desktop & Mobile)
- Creation of Mobile Ad Campaign | Universal App Promotion
- Introduction to Youtube | Youtube Ad formats | Creation of Youtube Ads
Module 8: Analytics
- Google Analytics (Website Analytics and Conversion Tracking)
- Basics of Google Analytics | Realtime reporting | Audience Reports | Demographic Reports
- ABC of Google Analytics & other analytics tools
Module 9: ORM
- What is Online Reputation Management
- How to measure ORM
Post Training Benefits:
- Lifetime access to Digital Marketing Library
- Lifetime Subscription to Digital Marketing Dossier(Weekly Newsletter)
- Free Domain Name
- Free Website Hosting
- Inclusion in Placements Assistance Program(National & International)
- Internship Letter for 6 Months
- 24*7 email support with our trainer
- Lifetime membership in Build an Entrepreneurship(BAE) Incubation unit
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