STUDDS Accessories Ltd. Celebrates Five Decades of Excellence and Innovation with a Brand Film Showcasing Customers’ Trust
Mumbai, 09 October 2025: STUDDS Accessories Ltd., the world's largest(1) two-wheeler helmet player by volume in Calendar Year 2024, today launched its new brand film that brings alive the company’s 50-year journey of resilience, innovation and trust.
Shot in the stunning landscapes of Ladakh, the film is produced by Continu Media and conceptualized and executed by Mr. Rudraksh Vashist, Co-Founder and Director Continu Media. Produced by Ms. Tanya Dudeja, with creative direction by Mr. Mukul Dhamija and Mr. Fanush Saini and cinematography by Mr. Rahul Chauhan, the cinematic piece is a union of credibility and trust in the brand, showcasing STUDDS’ advanced manufacturing and competencies in the last five decades. The story underscores STUDDS’ evolution alongside India’s two-wheeler culture, building a strong reputation with safety, reliability and style in meeting customers’ expectations in every journey.
“Over the last 50 years, STUDDS has been the preferred choice of customers for safety and reliability. We have evolved to stay relevant with changing times while bringing global standards to India. This brand film not only celebrates our journey but also reinforces our commitment and vision to deliver innovative products that aim to meet customer expectations consistently.” Mr. Sidharth Bhushan Khurana – Managing Director, STUDDS Accessories Ltd.
Video Link: https://youtu.be/75dQfGFOIck
STUDDS’ brand film will premiere across digital platforms to connect with all consumer groups and strengthen the brand’s bond with the audience. By portraying multiple target groups, the film highlights how STUDDS helmets remain the go-to choice across lifestyles, age groups, and riding needs, including daily commuting, touring, and adventure. By showing how the STUDDS helmet acts as a catalyst for the passion and purpose of the riders, the film highlights its advanced safety features and reinforces that Studds is an essential partner that fuels the ambition of the person wearing it on the road.
About Studds Accessories Limited
(1) We are the largest two-wheeler helmet player in India in terms of revenue in Fiscal 2024 and also the world’s largest two-wheeler helmet player by volume in Calendar Year 2024 (Source: CARE Report). We are an established manufacturer with nearly five decades of experience. As of March 31, 2025, our Manufacturing Facilities I, II and III have a combined annualized capacity of producing 9.04 million units. We sold around 7.4 million helmets in Fiscal 2025. Our ‘SMK’ brand was launched in 2016 and is being successfully sold in India and exported to the overseas market (Source: CARE Report).
We design, manufacture, market and sell two-wheeler helmets under the ‘Studds’ and ‘SMK’ brands and other accessories (such as two-wheeler luggage, gloves, helmet locking device, rain suits, riding jacket and eye wear) under our ‘Studds’ brand. Our products are sold Pan-India and internationally, with our export markets situated across America, Asia, Europe, Australia and the Middle East.
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