TukTuki Crosses 100K Downloads: India’s New Favourite Entertainment Destination
Mumbai, 9 October 2025: TukTuki, one of India’s first homegrown vertical format-only micro-drama mobile entertainment apps, has crossed a major milestone 100,000 downloads within weeks of its launch. The app’s unique format of 2-minute episodes has struck a chord with mobile-first audiences across the country, proving that short-form storytelling is here to stay.
“This milestone is a testament to the power of authentic storytelling and the appetite for fresh, family-friendly content in India. What truly accelerated TukTuki’s growth is our commitment to variety in content, the freshness of our narratives, a rewarding referral programme, and an ultra-affordable episode unlocking at just ₹29. We are thrilled to see TukTuki become a part of people’s daily entertainment routines, whether during a commute, a chai break, or winding down at night,” said Anshita Kulshreshtha, Founder of TukTuki Entertainment.
India’s New Obsession: Micro-Dramas on the Go
TukTuki’s format - one-hour films broken into 1- 3-minute episodes have created a new wave of binge-worthy content designed for modern, on-the-go lifestyles. With no mandatory logins and a clean, accessible interface, the app has found strong traction in Tier 2 and Tier 3 cities, where viewers are embracing mobile-first entertainment.
Affordable Entertainment for All
In a move to make premium storytelling accessible to everyone, TukTuki offers its users to unlock episodes at just ₹29 - unlocking unlimited access to all series and upcoming content drops. This low-cost model ensures that high-quality entertainment is within reach for audiences across India.
Top 5 Most-Watched Series on TukTuki
· Kidnapped – A gripping thriller that keeps viewers on edge with every twist.
· Meri Biwi Ki Shaadi – A hilarious take on marital chaos and unexpected revelations.
· Chalte Phirte Rishte – A heartfelt tale of family, pride, and redemption—where a father learns too late that true worth isn’t measured by wealth, but by love. A story of reunion that will touch hearts across generations.
· My Husband’s Secret Wife – A drama packed with suspense, secrets, and emotional turns.
· Kaju Katli – A raw, slice-of-life Indian love story where unlikely worlds collide and the story unfolds with heart, grit, and unexpected emotions.
What’s Next for TukTuki
With plans to expand into Bengali, Marathi, Gujarati, and other regional languages, TukTuki is gearing up to bring even more diverse stories to Indian audiences. Upcoming categories will include sports, mythology, and slice-of-life dramas - all in the signature micro-drama format.
About TukTuki Entertainment
TukTuki Entertainment is one of India’s first homegrown micro-drama mobile entertainment companies, dedicated to delivering short-format, family-friendly stories across the country.
The platform pioneers one-hour films broken into 1–3 minute episodes, making content instantly accessible and addictive while catering to reducing attention spans. With plans to expand into multiple Indian languages, TukTuki aims to establish a new era of television-style storytelling — delivered in two-minute windows and designed for audiences across the country.
Download app
https://play.google.com/store/apps/details?id=com.tuktuki.app
https://apps.apple.com/in/app/tuktuki/id6749609337
About the Founder
With a strong academic background and a deep passion for storytelling, Anshita Kulshreshtha founded TukTuki with the vision of bringing premium, relatable content to audiences in smaller towns and cities, ensuring that India’s rich storytelling traditions thrive in the digital age.
Her mission is to create a new format of mobile-first entertainment that blends the timeless charm of Indian storytelling with today’s fast-paced, short-form consumption habits. Through TukTuki, she aspires to make high-quality, family-friendly films accessible to audiences across the country, in multiple languages, and in a format designed for modern, on-the-go lifestyles.
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